Nick Gill, planning director at DCH, shares his views on integration in an increasingly digital world.
Marketing Week
19th August 2010
Marketers should re-appraise integration rather than getting too swept away in the social phenomenon, says Nick Gill, planning director at DCH. What do the TV election debates, Thinkbox and Old Spice have in common? Numbers that show how effective integrated campaigns are versus thinking and executing merely in silos. I’ll share these numbers with you in a moment…
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