ASA's remit now includes digital

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Everything in the digital space will now be under the ASA regulatory umbrella. This is a good thing. It means EVERYTHING posted in the digital domain will now (well, from March 2011) be subjected to the same rules as the stuff on the telly etc. So everything needs to be authentic, truthful and all that good stuff otherwise ASA can kick your digital behind - they have importantly partnered with Google to implement this. Tuck in to some more bedtime reading on this topic.

We’re better, integrated

Nick Gill, planning director at DCH, shares his views on integration in an increasingly digital world.

 

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Marketing Week

19th August 2010

 

Marketers should re-appraise integration rather than getting too swept away in the social phenomenon, says Nick Gill, planning director at DCH.  What do the TV election debates, Thinkbox and Old Spice have in common? Numbers that show how effective integrated campaigns are versus thinking and executing merely in silos. I’ll share these numbers with you in a moment…

http://www.marketingweek.co.uk/3017273.article?cmpid=MWE07&cmptype=newsletter

What next for Brand Beckham?

Nick Gill, planning director at DCH, comments on one of his biggest idols, David Beckham, and what the future holds for the ex-England international.

UTalkMarketing.com

Clark Turner, Editor

17th August 2010

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We’ve come to the end of an era with David Beckham set to hang up his boots for England after being publically dropped by team boss Fabio Capella.
It’s by no means the end of the star’s soccer career as he continues to play for Galaxy FC, but being dropped from the England team will inevitably impact on the bankability of the star as a brand ambassador.

http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=18633&Title=What_next_for_Brand_Beckham?

This week we've been mostly mobile!

Or at least our website has been courtesy of Ryan and Ben.

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Ryan has built the mobile version of our DCH website. You can see it here : http://www.dch.co.uk/mobile/index.html or by browsing to the DCH website using most mobile devices at the regular URL of http://www.dch.co.uk

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Ben has built a real corker of a page. If you click on the map on the DCH 'Contact Us' page then you will see a new piece of groovy-ness. You can get directions to either office and even download a PDF. All wrapped up in a lovely Flash interface. Yup, you’ll need Flash (98% of us then).

And thanks for the artwork, Ade!

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In the mean time Ryan has done a great job of ensuring that the whole DCH website is compliant with Web Content Accessibility Guidelines 2.0 at Level AAA.

What is it the rat says. “Simples!” xxx (and here’s some directions for him)

Vending 3.0

Loving this vending upgrade from Japan.  Of course, it’s a 47” touch screen vending machine.  Great additional upgrades too – facial recognition software to dispense with age validation, and a preference engine to boot. 

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Is the industry ignoring old people?

Despite them having the money, advertisers are still disregarding the baby boomers. By John Tylee

Campaign 9th July 2010

“Every year, there’s another conference on the subject and every year, clients turn up to say what terrific opportunities this market represents. Then they just carry on doing what they’ve always been doing.”

Campaign Close Up AH 0710

Andrew Hawkins, managing director of DCH, shares his opinion on the advertising industry’s approach to targeting the older generation.

DCH appoints new planning director

Nicholas Gill to lead agency into the future

Creativematch, 7th July 2010

Advertising and marketing agency, DCH has hired former Lawton Communications Group (LCG) head of planning Nicholas Gill as planning director. Gill’s placement has been a strategic one and will see DCH into a new era of change and continued prosperity.

The agency has many high profile clients and the talented Mr. Gill will play a pivotal role in helping these clients bridge the gap between advertising and the digital landscape. Working as part of an already strong and innovative team, Gill will create a step-change in client perception and delivery, having successfully done so with LCG.

DCH was launched in 1995 and is part of American agency, Doner. DCH is a leading UK marketing and advertising agency who offer an integrated approach to their clients’ marketing challenges. DCH clients include: Nikon, Fullers, MG, Sharp and QVC.

Gill joined LCG as head of planning in March 2007. While there he lead the strategic development and engagement of a client’s main business problems leading to the identification and application of digital and integrated solutions which significantly improved business performance.

After Gill received a Degree in Business Information Technology from the Southampton Institute in 1996, he started his illustrious career. Over his 16 year career, Gill has worked as a strategic and client partner for brands across automotive, entertainment, FMCG, retail, petrochemicals, pharma and financial services including Ford of Europe, Mclaren Automotive, Nissan GB & Europe and GSK for some of the leading digital and direct agencies including OgilvyOne Worldwide, Digitas (formerly Modem Media), Wunderman and Tullo Marshal Warren.

He is also a contributor to the European IAB Interact Congress blog and regular speaker and thought leader in digital industry events and publications.

Gill commented on his blog: “It’s true. I am joining DCH from May to become their Planning Director… Why? Because I believe in their vision, the people and the project”

Scott Bradley, Senior Vice President at Modem Media, has said of Gill: “Nick has an amazing work ethic and is one of the most reliable people I have ever worked with. He has a great knowledge of the digital space and can deliver both at a strategic and tactical level. You can trust Nick to deliver what he promises and more importantly have a good laugh along the way. “

Is there a danger teaser campaigns will be killed off by social media?

A brand’s teaser campaign could be ruined if details are prematurely leaked via the web, but at the same time social media is an effective way to generate consumer anticipation and engagement.

Marketing, 7th July 2010

“Follow the rules of attraction: don’t show too much too soon. And when you do, it better be worth it.”

Andrew Hawkins, managing director of DCH, shares his view on how social media and teaser campaigns can coexist.

Marketing Opinion - AH 0710

 

MG Motor eyes expansion with new agency

Another piece on DCH winning the MG business...

MG Motor has appointed DCH to help drive the expansion of its model range beyond the current TF sports car.

Read the full article on Marketing Week, 1st July 2010