MIDWEEK MEDIA 8

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PROMETHEUS

Ridley Scott is back. The legend behind Alien and Blade Runner returns to the genre he helped define with Prometheus. A team discover a clue to the origins of mankind on Earth, leading them on a trip to the darkest corners of the universe. There, they must fight a terrifying battle to save the future of the human race. Originally the rumours had Ridley Scott working on an Alien prequel, however Prometheus is its own film, although it does appear to be set in the Alien world or he could just really dig that style. I’ll let you decide.

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LET ME GOOGLE THAT FOR YOU

This week I bring you one sarcastic site after having the pleasure of being on the receiving end of it (rightfully so I may add). I’m sure we’ve all been asked something where the only logical answer isn’t the answer to the question but “Google it”. Now you can go one step further and deliver some awesome sarcasm with this site that even shows you how to use Google!

Let me GOOGLE that for you

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STONE SOUR – WICKED GAME

This week I’ve mostly been listening to bands like System of a down, Korn, and Slipknot. Which lead me to discover that the lead singer of Slipknot Corey Taylor (yes they have a lead singer!) started a side project called Stone Sour. They have a sound that is a lot more mellow which is all good by me as his voice is amazing, one track in particular that needs to be shared is their Wicked Game cover. It’s not on sound cloud so please use this link to listen on Youtube.

http://youtu.be/ho2C_OFKFaA

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STASIS (PC)

After taking many arrows to the knee in Skyrim over the holidays I stumbled upon this little gem called Stasis which is an indie developed space adventure game! Too much awesome I know. The trailer sets a nice dark tone and clearly is influenced by Alien in style and trailer direction. It’s a WIP at the moment but one to watch and hopefully this will come out sometime in 2012.

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London Pride ad ranked in Nielsen’s Best TV ads of 2011

 

Nielsen has measured and analysed every FMCG ad that has been on TV in 2011, to gauge how effective and engaging they are.

The survey, published in The Grocer (17.12.11), judges memorability of the ad and brand recall.

Bearing in mind there are 1000s of ads produced a year, our James May campaign for London Pride fared pretty well as the 58th best ad of 2011.

London Pride Best Ad

New Harman spot from Detroit

Lovely spot from our friends over the water, and big props (as they say) to the EVP, BL, KW (Kevin Weinman) with whom we’re working on a few Transatlantic projects.

Oh, and JLOs in it too…

Got CPU Cooler?!

Today a shadow was cased across the desk’s in the DCH BOA office. I thought it was the 2012 apocalypse come early, but in fact it was just the biggest CPU cooler I’ve ever seen… Can’t wait how to see how much noise the twin fans on this bad-boy makes next week.

COOLER

…Seriously.. it’s bigger than the PSU!

Campaign New Business Rankings

 

We’ve made it onto the Campaign New Business Rankings this week.

A couple of agencies including Saatchi and Saatchi, HMDG, Partners Andrews Aldridge and Albion, won’t be happy, as they’ve now slipped out of the rankings altogether.

Even more frustrating for them, as this happens to be the last edition of the year.

Campaign New Business League Table Dec 11

DCH pick up £1m creative and media business for Saint Agur cheese

DCH has been appointed by ULN UK to work on its Saint Agur cheese brand. The agency will provide creative and media support for the brand and has been briefed to develop a Christmas advertising campaign.

ULN UK, who previously worked with Publicis, is the French cheese giant, Bongrain's, British subsidiary. Set up in 1985 its presence has grown rapidly and ULN is now one of the top continental cheese suppliers in the UK.

ULN UK owns four core brands that have a strong retail presence in the continental cheese market: Saint Agur, Cœur de Lion, Le Rustique and Caprice des Dieux.

DCH will manage communications for the Saint Agur range, including the traditional wedge format, Saint Agur Crème and Saint Agur Délice.

DCH has initially been tasked with developing a Christmas campaign to target current blue cheese eaters to switch to Saint Agur.

Work for 2012 will focus on increasing penetration and driving frequency of the brand.

DCH lands £15m Alfa Romeo and Chrysler UK ad account

 

The Fiat Group has consolidated its £15 million UK Chrysler and Alfa Romeo advertising business into DCH.

DCH picked up the work without a pitch, and will now oversee all of the car company’s integrated advertising, creating campaigns to promote both existing models and new launches.

For the full article visit Campaign’s website here.

Alfa Campaign

Brands need to take the risk while embracing technology

Article in Technology Digital by our Planning Director, Nicholas Gill, on why brands need to blend with other channels of interaction to create a bigger impact among their audiences.


News ‘Flash’

So it seems Apple have won the long running war…

Adobe have announced they will stop development of their Flash Player for mobile devices – making way to HTML5 which has become the preferred standard for creating mobile browser content.

Confused? Well, in a nutshell, we can now look forward to a much improved browsing experience on iPhone and iPad – good news!

Read the the full Reuters article

MIDWEEK MEDIA 7

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THE RAID

The Raid is an Indonesian film, and I’ve always loved action films that come from that part of the world, stuff like Ong Bak is amazing and really launched Tony Jaa up there with Bruce Lee, Jet Li and Jackie Chan. This film however is far more gritty and really is not shy for some full on violence as seen in this trailer! The premise is a tower block that houses some of the most untouchable criminals and the police have always failed to enter. So cloaked under the cover of pre-dawn darkness and silence, an elite swat team is tasked with raiding the safe house in order to take down the notorious drug lord that runs it.. and well it doesn't go too smoothly! The film’s score is produced by Mike Shinoda from Linkin Park, and sounds amazing! So if you’re after a crazy action flick then try and source this out (Won’t get a cinema release)

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27b/6

This site is legendary, I’ve been reading it for years then one day I lost the bookmark.. due to its name I couldn't for the life of me remember it, but as DCH is full of awesome people it wasn’t to long before a link to a “must read article” came down the wire.  The site is basically the crazy tails of David Thorne, who i admire still to this day for trying to pay an overdue bill with a drawing of a seven-legged spider… After being refused he asked that the picture was emailed back to him. Grab a coffee and have a read for yourself:

http://www.27bslash6.com/

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FOE - A Handsome Stranger Called Death (Com Truise RMX)

I love synth. This probably stems back from being brought up on epic electro music and scores from films like Blade Runner, the dark lonely sounds really appeal to me and spark the creative craziness that is my mind. Recently I’ve gotten back into a genre known as Synthwave, and one particular artist and RMX DJ has caught me this week; Com Truise. This particular track is a remix of a FOE track and is just amazing. The bass, epic lyrics and 80’s synth work perfectly together and really sound amazing played loud!

FOE - A Handsome Stranger Called Death (Com Truise RMX) by Com Truise

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Elder Scrolls V - Skyrim (PC, PS3, 360)

The elder scrolls series is a long one and a much loved one by many fans world wide. When the 5th instalment was announced the anticipation for this game was huge!  After a long series of Skyrim teasers, interviews and videos over the internet the wait is nearly over, with a release date of 11.11.11 it is just around the corner! I was lucky enough to get one of the first hands on at the Eurogamer expo last month, you can read my short experience here. I will be picking this up on the PC for the xmas holidays, but having played it they have really streamlined the more suited PC gameplay for consoles now. With a slick GUI and menu system and easily manageable combat system. Check the video below for some dragon awesomeness!

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