I am Giulietta. If you’re going to talk about me, test me.

Jan
31

This is the exiting new proposition taken from Alfa Romeo’s latest campaign. This Pan-European campaign challenges people’s perception of Alfa Romeo and invites them to try the car for themselves.

Alfa Romeo makes beautiful cars but they are not all about style. They come with award winning MultiAir engines, revolutionary new technologies such as ALFA TCT and D.N.A., 3 years warranty and servicing and great finance packages. The Alfa Giulietta is also the safest car in its class with a prestigious 5 star Euro NCAP rating.

The campaign is based on complete confidence and has a very clear and direct call to action – Test Me.

DCH worked with Alfa Romeo UK to adapt the Italian created TV ad and make it relevant to the UK market. If you haven’t already seen the ad, here it is…

A press campaign is also running alongside the TV with the main focus being on 0% APR and 3 years complimentary servicing. This promotes the current range (MiTo and Giulietta) and also highlights the unique Alfa D.N.A. technology and the revolutionary MultiAir engines.

Alfa_01 Alfa_02

 
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Advertising on a Kindle?

Jan
10

I just read this article in Marketing Week and can see both sides.

Basically, Amazon are developing an advertising platform for the Kindle. My initial reaction was shock horror.

I got a Kindle for Christmas and can imagine how annoying it would be if I’m in the middle of a nail biting part of my book when all of a sudden I’m distracted by an advert.

However, I can also see the positives of a relevant ad at the beginning/end of a book, or an advert for other books I might like when I’ve finished reading.

 
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40 years of better

Jan
10

I saw the Virgin Money TV ad at the weekend and I think it’s a lovely example of an advert that you actually stop to watch, rather than going off to make a cuppa.

To me, Virgin feels like a trustworthy brand, so I think they’ve got a good chance to make it as a high street bank.

Having worked in Financial Services in the past, I was also amazed at the speed at which they turned around the rebrand of the branches (although a couple of the signs did look stuck on!).

 
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London Pride ad ranked in Nielsen’s Best TV ads of 2011

Dec
20

 

Nielsen has measured and analysed every FMCG ad that has been on TV in 2011, to gauge how effective and engaging they are.

The survey, published in The Grocer (17.12.11), judges memorability of the ad and brand recall.

Bearing in mind there are 1000s of ads produced a year, our James May campaign for London Pride fared pretty well as the 58th best ad of 2011.

London Pride Best Ad

   
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New Harman spot from Detroit

Dec
14

Lovely spot from our friends over the water, and big props (as they say) to the EVP, BL, KW (Kevin Weinman) with whom we’re working on a few Transatlantic projects.

Oh, and JLOs in it too…

  
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Saint Agur Christmas campaign

Dec
07

 

Our new Christmas campaign for Saint Agur is now live.

The campaign includes an advertorial in The BBC Good Food Guide and back page adverts in Good Food and Delicious (a nice bit of media planning and buying from Paul and Ceri, which look great) as well as broadsheet Sunday supplements.

We’re sponsoring goodfood.com recipe pages and their eNewsletter.  We’re also running a competition to win a hamper of goodies – sorry, you know the rules, DCHers can’t enter…

The campaign targets Stilton eaters and aims to convince them to try a new blue this Christmas.  So, when you’re shopping for your cheese board over the festive period, stick a wedge of Saint Agur in your trolley… so to speak.

 

GoodFood Advertorial

Final Saint Agur ad

 
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The walk of shame

Dec
07

A brilliant ad from Harvey Nichols…obviously nothing I’ve ever had experience of :)

 
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DCH win award for best low budget film

Nov
30

 

Jez and Ian picked up the Cream London 2011 award for the low budget category last week, for our work with the Welsh Assembly.

Our ‘Doppelgangers’ film for Travel Behaviour Code, beat a list of contenders to take the number one prize.

Jez, Ian and David at the ceremony…

CreamLondon2011

See the film here, if you haven’t already.

We also received a commendation for best use of copy for our London Pride 48 Sheet; which was placed outside the L’Oreal HQ in Hammersmith.  L’Oreal seemed to be a little upset with our headline, the judges at Cream 2011 obviously disagreed.

Can you guess what it is? No need for a postcard, just comment below…

James May

   
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Social Media Boredom

Nov
21

Brands today need to deviate from the conventional Social Media marketing path if they want to keep the consumers interested. Article by our Planning Director, Nicholas Gill, in Technology Digital.

Image source.

   
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We Fear Change

Nov
21

Change is the only constant factor in life and in the world of Technology; the businesses which realize this sooner, can only gain from it. Article by Planning Director, Nicholas Gill, in Technology Digital.

Image source.

   
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